34 Interview Questions to Ask a Demand Generation Manager

1. When selecting marketing KPIs, what criteria do you use, and how do you measure success?
2. Walk me through a campaign that you worked on from start to finish. What was your general approach, what challenges came up, and were you successful?
3. How would you grow our brand’s digital presence?
4. Tell me about a project you’ve worked on that involved each part of the marketing funnel.
5. Tell me about a time when you managed a successful email marketing campaign. What made it a success? How did you track the results?
6. Tell me about a time you had to act quickly without a lot of data. What did you do, and what was the outcome?
7. Tell me about a time when you managed a multi-channel campaign.
8. How do you stay up to date on the latest digital marketing trends?
9. What B2B brands do you admire on social media and why?
10. Tell me about your experience managing digital advertising campaigns.
11. What digital marketing campaign have you worked on that you’re most proud of? And why?
12. Tell me about a time when you used marketing analytics to make a decision.

Strategic thinking plays a significant role in a demand generation manager’s success, from deciding how much to invest in paid advertising campaigns to finding new ways to meet MQL goals.

The below questions can help you find candidates with strong strategic thinking skills.

1. Tell me about a time when you had to understand the big picture while also managing a lot of smaller details. How did you avoid losing sight of the overall strategy?
2. Imagine you have to explain a major project you’re working on to the CEO, but you only have 3-4 sentences to explain it. What would you say?
3. Do you tend to be a big-picture thinker or detail-oriented? Share an example that illustrates the approach you take.
4. Tell me about a time when you had to build a strategic plan. What steps did you take, and what was the outcome?
5. Tell me about a time when you took a step back to better understand the big picture in a situation. How did you know you needed to take a step back, and what did you learn from the experience?
6. Tell me about a time when you measured a strategy’s effectiveness. What was your process for measuring success?
7. Tell me about a project you’ve worked on that connects to the larger context of your business and the market it operates in.
8. What kinds of sources (publications, experts, influencers, etc.) do you follow to stay in the loop on the latest marketing best practices and trends?

Demand generation managers must have a keen eye for the details when managing complex digital campaigns and large ad budgets.

The below questions can help you find candidates who can balance seeing the big picture while paying attention to the details.

1. Tell me about a time when you avoided making a mistake on a project because of your attention to detail.
2. Share an example of a time when you should have paid closer attention to the details of a project you were working on. What happened?
3. Describe a situation where you had the option of either delegating the details to other team members or handling them yourself.
4. Give me an example of a situation where you paid too much attention to minor details and lost sight of the big picture.
5. Describe a time when you chose to focus on the big picture when you should have focused more on the details.
6. Do you gravitate more towards big-picture work or the details? Give me an example of a situation that exemplifies your preference.
7. Describe a time when you caught a mistake that your colleagues hadn’t noticed.
8. Describe a situation where attention to detail was either critical or unimportant for the task you were working on.
9. Give me an example of a time when you found working with the details to be especially challenging.

Being proactive is the name of the game for demand generation managers.

The below questions can help you find candidates with the initiative to take charge and get work done proactively.

1. Tell me about a time when you did more work than was asked of you for a project.
2. Tell me about a time when you spoke up at work, even when it was difficult or risky for you to do so.
3. Share a time when you were less busy than usual at work. What did you do with the extra time or resources you had?
4. Tell me about a time when you were working on a project with an inefficient or ineffective process. How did you approach the situation?
5. Tell me about the last time you took the initiative to take on additional work or a project.